Growing up in Southern California I became addicted to In-N-Out burger. Though I never worked there, several of my friends in high school and college did. It was through their conversations I first learned of the “Secret Menu” items and become addicted to animal style Double Double burgers. To this day, They are still my favorite, still not published on the menu board but no longer really a secret. Continue reading Secret Menus – Would they work in all hospitality?
In a recent discussion with a hotel executive, we talked about how to get front line staff to use the applications better and to their fullest extent. At the time, I didn’t have a rock solid suggestion especially given the international staff that they managed.
I then had a totally different conversation talking about gaining and keeping users coming back to play a mobile game application. Turns out, the answer to both is similar.
Their application discussion was around a subject of “how to manufacture desire” which is a term used to describe “How do we get users to learn and want to use our application to where it becomes a habit”. A good article on it is on TechCrunch here. http://techcrunch.com/2012/03/04/how-to-manufacture-desire/