My daughter loved to play a game called “Would you rather”. Like would you rather live in the forest or on a beach? A truly hard questions.. But it would have to be beach. Or would you rather be a wizard or a superhero? Dr. Strange all the way on this one.
Which leads me to a more modern question. Would you rather be bombarded by hundreds of emails notifying you that some privacy term has changed or just have it changed and not be notified? I can’t help but think of the question if a tree fell in the forest. I think I’d rather not know it fell.
These emails would be acceptable if they provided a one click option allowing me to either approve my information being stored or one that allowed be to be forgotten and my information on that site deleted. Of course the marketing people cringe at the latter and the IT people have been agonizing over implementation of both.
And now the USA is starting to review GDPR. Will it create one similar or one different enough as so cause the tsunami of emails to run amok all over again. I will wait with patience hoping that by that time I have cleared my email of all the current changes in privacy terms.
When sitting next to someone on an airplane, there are 2 choices, put the headphones on and get through the ride, or look them straight in the eye and say, “hello my name is Mark.” Well you may say your name is your own or maybe you are Mark for this flight.
I’ve been busy lately writing about Wi-Fi. An article for Hospitality Upgrade to be published in a month or so and also a Wi-Fi security brief to educate front line workers on how to advise guests on accessing Wi-Fi and security issues. (Not to mention an IT assessment for a Indian Casino which included Wi-Fi)
The article started with an incident at a Marriott hotel where the employees blocked personal Mi-Fi internet hotspots from operating. Since the airspace Wi-Fi operates in is a public airspace, this is a big deal. You can’t interfere with the publics use of public airspace. Well, Continue reading Dont Mess with My Wi-Fi!→
Today was definitely one of them. When playing with a Bulk Mail merge tool for a subset of my contacts, the tool went awry and started emailing my entire address book! They all received the great email message of Test, Test Test. The program took over my computer and after about 4000 emails, I was able to kill outlook from memory.
In a recent discussion with a hotel executive, we talked about how to get front line staff to use the applications better and to their fullest extent. At the time, I didn’t have a rock solid suggestion especially given the international staff that they managed.
I then had a totally different conversation talking about gaining and keeping users coming back to play a mobile game application. Turns out, the answer to both is similar.
Their application discussion was around a subject of “how to manufacture desire” which is a term used to describe “How do we get users to learn and want to use our application to where it becomes a habit”. A good article on it is on TechCrunch here. http://techcrunch.com/2012/03/04/how-to-manufacture-desire/
Recently the NEST group in Google, (Google bought NEST in January for over $3 billion) advised customers to disable the devices ability “for user’s to wave their hand to turn off a faulty smoke alarm.” My first reaction is that it’s a great convenience but with all the failsafes in other applications stating “Do you really want to do this, press yes to continue” a simple wave of the hand may be too much non-failsafe power to grant an un-authenticated user. A 5-year-old has no business waving at the smoke alarm and turning it off. Continue reading Google NEST and the case for Multi-Modal communications→
I was looking on LivingSocial today and remembered that I had forgotten to purchase the Fandango deal earlier this week. When I checked and saw 1 million had been purchased, equating to 2 million tickets, it occurred to me how powerful this is. That’s 9 million dollars going through the web site in one day. I’m not sure how many of the Amazon certificates they sold but I would guess that it was similar.
What does this tell me? Consumers are spending money. Deals are still driving sales for items that people want and use. And if there are many like me, then Living Social likely could have sold double what they did. With most movies lasting 90 minutes, thats 1.5 million hours spent in movie theaters. Not to mention the 6 dollar drinks and 5 dollar popcorn!
When learning to speak in public, there were two words I was told to avoid at all costs, STUFF and THINGS. But when learning of the Internet Protocol for Smart Objects Alliance and their “Internet of Things”, I think that they chose their words well.
I have compiled a very long list of smart objects that can be included in buildings, hotels and the gaming floor (“Asset”) to make them “Smart”. The more smart objects that get included, we have seen the Asset become exponentially smarter and more valuable to both the owner and the user. It can be a smart soap dispenser that tell you when they are low, Smart Phones to purchase products and open doors or smart cameras that can tell you when lines are long at a front desk or checkout counter allowing you to react to a possible bad service experience with more people or a change in a digital signage to direct people to someplace less busy to conduct their transaction.
One of Merriam Websters Dictionary definitions to Intelligence is “the ability to apply knowledge to manipulate one’s environment.” It is this intelligence we seek when thinking to communicate to our Internet of Things.